If you are planning to open, branch out or re-launch a hotel, it would be wise for you to consult a marketing agency in Thailand that focusses on hospitality industry. Although you may have brilliant ideas, only an expert can transform these ideas into concrete results and one who can help you achieve actual conversion out of your branding efforts. To hire the right team for marketing your brand, here are some qualities that you should look for.
Trusted in the field
There are a lot of marketing teams in the hospitality industry but you will know if the agency is trusted in the field by looking at its previous and current clients. A reputable marketing agency’s clients should be big brands in the local and international hospitality and lifestyle industry. One indication that the marketing effort of the agency is successful is when you can easily recall the brands of its clients. This means that their branding is effective because you are aware of the brand’s presence in the market. Find a marketing agency in Thailand that is headed by a well-known personality in the hospitality world.
With extensive marketing experience
Choose a marketing expert that can offer various professional services and consultancy to its clients. Aside from helping their clients in popularizing their brand, the consultancy firm should also be able to serve its clientele in terms of providing marketing analysis, building corporate identity, marketing positioning and strategy, strengthening public relations, direct marketing and even event management. In other words, choose a marketing agency that can deliver various services to their clients. This way, you only have to deal with a single team when it comes to marketing your hotel or brand.
Excellent client handling
Before signing a service contract with a marketing agency in Thailand, find out how professional the firm is when it comes to handling their clients. Read customer testimonials from the agency’s website or you may want to call the former clients of the consultancy firm to determine if they were satisfied with the kind of service rendered to them by the firm.