There are several reasons why companies and online sellers or service providers offer promo code and discounts for WordPress. In a platform where there is free competition, companies have to be creative in order to attract more customers. Giving away promo codes may look like you are losing profits, in a nutshell but in the long run, given the right strategies; you will realize that you will get more than what you have given for free. To know some of the strategies that you can get out of giving discounts, take a look at these:
Encourage prospects due to savings opportunities
When you give out promo codes, you attract your prospects due to the amount that they will save from your service. However, your competitors are also doing the same which is why, you should not rely on promo codes alone. Intensify your service so that your customers will prefer your product, whether or not there are discounts for WordPress offered or despite the numerous competitors in your industry. But as a way of introducing your product, a discount card or free trial would be an excellent idea.
Encourage hesitant prospects to sign up
With stiff competition, you cannot do away with customers who are hesitant to try your service, more so, because there are other avenues where they can get their needed services from. Discounts are not just suitable for starting companies; they are also perfect to encourage customers to continue patronizing the product. When your targets or customers are starting to loosen their grip on your brand, encourage them with promo codes while enhancing your service delivery.
A way to popularize your brand
When you give out promo codes, not only are you getting your product closer to your target customers, you are also advertising your brand thereby increasing its popularity. The good thing about giving away discounts for WordPress is that you are subtlety advertising your brand without spending too much for it unlike advertising through popular methods such as buying radio time or newspaper space. Giving out promo codes is more cost-effective way of advertising your brand.